Transforming Supermarkets with Innovative LED Display Solutions

Supermarkets should be a very fertile ground for different types of direct view LED displays. Shoppers are walking around the supermarket are searching and looking for new and novel buying ideas as well as being made aware of the latest promotions.

The entrance to most supermarkets are wide to allow easy access for its customers with registers and self-check to the side. This open area is perfect for vertical, mobile Poster type LED displays. Each poster is 1.9’ wide. Individual posters can be attached to one other. True Full HD 2K displays can be achieved by combining 5 posters together. The visual impact of 1 poster or multiple posters is tremendous. The supermarkets can promote their own brands and specials. Suppliers will jump at the opportunity to advertise their brands and specials and pay for this advertising space. These LED posters are mobile and can be moved around to suit specific visual needs.

The aisle ends are also excellent locations for fixed LED displays to promote the specific products that are stocked on those aisles. Again, supermarkets can promote their own brands and specials and suppliers will jump at the opportunity to advertise their brands and specials and pay for this advertising space.

Another area that has not be explored adequately is to use very narrow LED signs for the pricing tabs displays. This could provide a huge savings in labor as price changes and specials could be done electronically and not manually.

An obvious area for LED digital signage is the wall behind the deli counter where the basic menu is listed with pricing, and where specials are also described. These displays are bezel free and show continuous images without lines interrupting the messages. Changes to content can be made very quickly using i-pads or laptops.

Another potential idea is to use transparent LED displays to cover coolers using holographic images, while still showing the contents of the cooler to the customers.

With supermarket margins being tight LED video displays can be excellent source of revenue as suppliers will be very willing to pay for advertising for their brands products and specials.